Did you know that if digital technology is successfully integrated across the entire building team, the benefits will increase exponentially. Companies can promote positive outcomes by implementing new technology in sync with corresponding changes in organizational processes and project workflows. To this end, companies can take specific steps in the following areas:

• Corporate culture. In creating an organizational structure that supports digitization, leaders must recognize that digital transformation is about more than just test-driving trendy technology or pursuing innovation for innovation’s sake. It’s about creating a people-first culture supported by powerful digital tools and workflows.

• Leadership. The ultimate purpose of innovation is to make human lives better by improving living conditions and working conditions. To achieve this purpose, we need effective, forward-thinking leaders that can utilize technology in more meaningful and impactful ways.

• Implementation strategy. Many industry players introduce new digital tools into their organizations without first educating workers about their benefits or modifying workflows and processes. Technology adoption takes time and should be guided by a systematic strategy. A good plan will include clear goals, realistic timelines, and specific measures of success. Executives and managers must start with a clear definition of how digital will create value.