Did you know the building industry faces several key challenges that hinder its progress compared to other sectors? Unlike controlled environments in industries like aviation or electronics, construction occurs on unique sites with varying conditions, creating inefficiencies. As a “virtual business,” data and decisions circulate among numerous dispersed stakeholders, leading to coordination difficulties. The process remains highly flexible, allowing changes until completion, which adds complexity and costs. Despite advances in technology, adoption has been slow, with inconsistent data structures and a lack of standardization across disciplines. Modular construction methods, which could improve efficiency, remain underdeveloped. Additionally, the industry operates in a litigious and competitive environment that penalizes transparency, favoring risk management and intellectual property protection over collaboration. To evolve, the industry must embrace technology, standardize data, adopt modular design, and foster transparency, enabling higher quality, lower-cost buildings delivered efficiently.